In this Fintech B2B role Melanie was commissioned to help AIBMS re-position their Brand in 2014. This was a two year consultancy contract.  Jointly owned by AIB and First Data Corporation and coming from a background in Acquiring and Tech, AIBMS were seen very much as the processing and payments side of the Credit Card business – the backend. Their website reflected this and needed to be brought up to date but also the segmentation, strategy and thinking behind this website was key.

AIBMS were beginning to launch new electronic payments solutions and products to market and this was a new area for them. These products needed to be launched and marketed in a very different way.

Melanie ran an Agency pitch to find AIBMS the right Agency to partner them into the future and then launched their new website which needed to work harder for them. Sales targets were large and so the sales collateral and website needed to work hard. The company needed new marketing collateral, a new website, new sales material and various new products needed to be launched to market.  A complex business, all of the marketing work needed to be consistent, hard working and in line with both First Data and AIB guidelines.

Melanie worked with business partners also such as Diners/Discovery, MasterCard and Visa on joint campaigns and with ePOS products such as Clover. The business had various strands to it from Retail to Corporate and International. The website and sales collateral were felt to reflect the company better and the website was future proofed and built to grow with the Company into the future.

aibms.com